About us
Enhance Your Sewing Experience
Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.
Start with the fabric – find out what inspires you and create with it.
Discover New Crafting Opportunities
Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.
Start with the fabric – find out what inspires you and create with it.
Your Fabric Store
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the fabric store. He loves to keep his hands busy by participating in the development of product lines, marketing, and customer experience strategies.
Alex Taylor
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the retail industry, Mich has helped the store to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of fabric enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her extensive experience in retail, helps us easily understand market trends and improve our offerings. She is determined to drive success and delivers her professional acumen to elevate the store's presence.